I’ve just started reading the book Sway: The Irresistable Pull of Irrational Behavior by Ori Brafman and Rom Brafman. They are two brothers who got into seemingly different fields of business and psychology, but found that there are really interesting ideas that tie the two together. I haven’t gotten that far in the book yetRead More
Tag: loss aversion
Is heartbreak just another manifestation of loss aversion?
A friend told me a few months ago that when he was going through heartbreak, he found his way through it by reading an entire graphic novel series in a slightly obsessive binge. He assured me that I would find something to help me through my heartbreak as well. This hopefully is my graphic novelRead More